Project goal

Project goal

Enhance O2 TV Sport’s broadcast studio with dynamic AR elements for the Czech Ice Hockey Extraliga. The aim was to create a fresh visual identity that elevates the viewer experience and brings modern graphics directly into live broadcasts.

Enhance O2 TV Sport’s broadcast studio with dynamic AR elements for the Czech Ice Hockey Extraliga. The aim was to create a fresh visual identity that elevates the viewer experience and brings modern graphics directly into live broadcasts.

ONEPLAY_SPORT_STUDIO
ONEPLAY_SPORT_STUDIO
ONEPLAY_SPORT_STUDIO

Mission

Mission

We designed and delivered a custom AR overlay package in Aximmetry, built around a frozen, cracked-ice theme. From virtual pucks with team logos to extended set elements, the AR content was fully integrated into the studio workflow. Beyond the visuals, we automated the studio setup, trained the local operators, and ensured a smooth handover. For future updates or troubleshooting, we remain available as ongoing technical support.

TELH_LOGO
TELH_LOGO
TELH_LOGO
TELH_PUCK
TELH_PUCK
TELH_PUCK

This is how

This is how

we approach this

we approach this

1

Concept & Design

developed the frozen “cracked ice” style for AR.

2

3D Asset Creation

pucks, logos, and environment details modeled and optimized.

3

System Integration

implemented in Aximmetry with tracked cameras for seamless AR.

4

Handover & Support

automated studio workflow, trained the crew, and remain on-call for upgrades.

What our clients say

"The automation setup made our daily work so much easier. After the training we can run the studio ourselves without stress, and when something bigger comes up, we know we can always count on their support. It just works, and that’s the best part." - Jan Kozák

"The automation setup made our daily work so much easier. After the training we can run the studio ourselves without stress, and when something bigger comes up, we know we can always count on their support. It just works, and that’s the best part." - Jan Kozák

Built to Be Seen

3D models

Impact

Impact

The AR extension added depth and energy to the Extraliga broadcasts, helping O2 TV Sport deliver a modern, tech-driven experience that rivals international productions. With an automated workflow and a trained in-house team, the studio now runs efficiently — with us as their trusted partner when new challenges arise.

The AR extension added depth and energy to the Extraliga broadcasts, helping O2 TV Sport deliver a modern, tech-driven experience that rivals international productions. With an automated workflow and a trained in-house team, the studio now runs efficiently — with us as their trusted partner when new challenges arise.

Skip the

Skip the

sales talk.

sales talk.

Short, sharp, and no BS. Here are the answers you won’t get anywhere else.

What’s your role in a project?

How early do you get involved?

Do you only handle the creative part, or also the tech?

Can you work internationally?

What’s the impact of your work?

What’s your role in a project?

How early do you get involved?

Do you only handle the creative part, or also the tech?

Can you work internationally?

What’s the impact of your work?

What’s your role in a project?

How early do you get involved?

Do you only handle the creative part, or also the tech?

Can you work internationally?

What’s the impact of your work?

Have an idea? Let’s get your project started today!

Have an idea? Let’s get your project started today!

Have an idea? Let’s get your project started today!